Influencer marketing and the IDM B2B Conference

Last week I presented with Lisa Hutt from salesforce.com at the IDM’s annual B2B Marketing conference. As usual, it was an excellent conference, well organised and attended by around 200 delegates.

A couple of things of interest: firstly, the presentations are available to watch here. Well worth the time, as they feature speakers from Vodafone, Cisco, Google, Deloitte and other market leaders.

Secondly, I was pleasantly surprised by the importance placed by Vodafone and Cisco on influencers as part of the core marketing strategy. Together with Lisa’s contribution, they form a compelling case for the inclusion of influencers in any B2B marketing mix.

Is Influencer Marketing hitting the mainstream?

Advertisement