Marketing has changed – have you noticed?

Ian at Vocanic points me to Tom Fishburne’s latest cartoon, reproduced here:

I talked about this in the Insanity of Marketing paper, which is still one of the most read of our writings. It’s pointless to do marketing in the old way because there’s too much marketing out there – your customers are just tuning it all out. Insanity is doing the same things and expecting different results. The game has changed.

Influencers help cut through the noise and get your message heard. Only, of course, if you know who your influencers are and are successful at engaging with them.